Tag Archives: apps

Why Create Mobile Apps

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More and more companies are relying on the internet to engage customers and expand their businesses beyond just their physical locations and stores. Mobile apps are a great way to allow your customers to stay in touch, buy your products easily, and so on. This is why it’s so important for businesses (and even individuals) to consider mobile apps because not only are there millions of smart phones being used every day but people accessing the internet with their smart phones is quickly becoming more than those on desktop or laptop computers.

There are a number of different types of mobile apps:

Native apps the ones that are created for use on a specific platform. For example, If you would like your app to be used by iPhone users, you might be working in Objective-C, and your app would be sold in Apple’s App Store. Users of Android devices will not be able to use your app. Alternatively, if you are programming for Android users, you will be programming in Java – iPhone users cannot use apps designed and built for Android. The “native” name comes from the fact that the app is “native” to only one type of mobile operating system. This is generally the kind of app people picture when you say “mobile apps”.

Web apps are not apps as such, but websites intended to look and feel like apps. Web apps are usually written in HTML5 and run in the user’s mobile browser. To install a web app, users navigate to a specific URL, agree to “install” the app, and can then access the app using an icon located on the home screen. As web technologies improve, the line between a web app and a well-design mobile site becomes harder and harder to discern.

Hybrid apps, as the name suggests, are a mix of native and web apps. The specific mix of features varies – some hybrid apps rely more on web-based technologies, while others rely more on native features. Generally speaking, you’ll see hybrid apps built using web technologies (such as HTML5 and JavaScript) and then wrapped in a “container” of sorts that allows the app to access the device’s features the way a native app could.

After you have decided on the type of mobile app you’d like to create, it’s time to think about the platform, or platforms, that your app will work best on. The 2 main platforms are iPhone and Android. iPhone apps are very popular but Android apps are a close second. Of course, those aren’t the only 2 mobile phone OS’s as you also have Symbian, Blackberry, Palm Pre and Windows.

Because there are a few platforms out there, it’s vital you do your research to try and determine which platforms your customers use. The more prepared you are as far as demographics, platforms, app processes, etc. the better chance of creating a successful business app.

While mobile app development does require an startup investment, depending on how well you’ve done your research and made your app worthy of downloading on your customers’ phones, the initial investment can repay itself many times over for many years!

6 Ways To Make Money From Mobile Apps

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By now, you should know that the hottest opportunity to make money online is none other than mobile apps.

But what most people are unaware of are the ways to monetize these apps. They usually think of selling mobile apps as they are, but the truth is there are so many other ways to go about it. Here are six of them:

1. Sell the app for $0.99 or $1.99. Do not under-estimate the small value of micro-transactions. With hundreds of millions of smartphone and iPhone users, it’s not a surprise that even a newbie who creates a mobile app can get a lot of traffic from both the Appstore and Google Play Store.

2. Top and bottom banner advertising. There are many ad networks that you can join for free where they’ll display ads in your app. Usually you’ll get paid per click from these banner ads.

3. Nagscreen promotion. Not all apps have started using this tactic yet, but it has been proven to be very effective   display a nag screen to promote an offer before the user gets into the app.

4. Sending push notification offers. Just like email marketing, you can reach your app users through push notifications. There are many advantages of using push notification versus emails including getting your messages sent in real time and having it read instantly.

5. In-app purchases. Today, there are many awesome apps which are given away for free. Reason is: they monetize the revenue by selling related items within the app. For instance, for a video game an in app purchase could be items for the game character or some “power ups.

6. Adsense in apps. Adsense is not just limited to websites. They can also be displayed on mobile apps. If you’re not familiar with Adsense, it’s an ad network by Google where you’re able to generate income simply by getting others to click on the Adsense ads.

The fact is there are so many opportunities to make money with mobile apps today; ironically, the most important part is not about monetization, but to simply get started. Basically, once you have the users, you can apply all sorts of monetization methods. So don’t be concerned about how to make money with mobile apps, be more concerned with how to create your first mobile app.

Using Mobile Apps To Improve Your Business

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When it comes to businesses using technology to target and facilitate more customers, it all begins (after the brick and mortar location) with the internet. First, there were websites. Then, optimized websites…although many businesses have yet to adopt mobile-friendly website designs. Now, there are apps. Mobile apps together with smart phones has created yet another unique opportunity for businesses to interact with customers literally at the click of a button.

Because so many people, from developers to businesses themselves, have seen the potential of mobile apps, the industry has exploded at a very fast pace. As a matter of fact, some folks have set out to learn how to develop apps themselves rather than simply hiring companies to do the work.

Apps can take on many forms, from the simple such as collecting email addresses to the more complicated such as booking a hotel room. You can create free apps that include advertising of either your own product or affiliate products. Conversely, you can create apps that directly communicate with your business so your customers can buy your product or service within seconds.

Mobile apps are still relatively new to most folks but businesses are quickly catching on to how effective and inexpensive they can be to create, compared to the pay off of customer satisfaction and acquisition.

Building Mobile Apps For Business

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Just ow much does it cost to develop an app? It’s important before you even begin to build a mobile app, or hire a company to build one, that you consider how it will benefit your end user or customer. It’s always best to consider designing an app that will make your customers’ lives better.

It can take a lot of time to develop a mobile app for your business. Also, costs can vary depending on how complicated your mobile app may be. You need to consider your budget but more importantly, consider how much your business app will help your customers. One of the beautiful aspects of mobile apps is they don’t rely on your website being mobile optimized. Of course, it’s highly recommended to have a responsive website but mobile apps can provide a quick way for your customers to engage your business.

Let’s take a food delivery company as an example. Instead of focusing on a mobile optimized website for the food delivery company (whether it’s your own company or one of your client’s) wouldn’t it make more sense to create a mobile app where once downloaded, your customers can click the icon on their mobile phone and immediately initiate a call to your business? Of course it would.

That is the power of mobile apps. They don’t have to be fancy, they don’t have to be complicated. But, they should help make your customer’s life easier while more efficiently engaging your customers with your business.

Should You Be Creating Mobile Apps

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To begin with, mobile app development trends are based on demand and one of the consequences of the COVID-19 pandemic, was a remarkable increased demand for certain mobile app categories.

There was an increased number of downloads for Zoom, Google’s Meet, and Microsoft’s Teams increased substantially. At a certain point, capitalization of Zoom exceeded Boing. Mobile apps that were helping individuals to adapt and cope with the disease became very popular and – to meet quickly rising demand – businesses needed to increase investment in development of these apps to improve their capability} to provide unique features.

Over the past 5 years, mobile apps have exploded onto the scene. This is great because it’s simply another way businesses can stay in touch and provide greater interaction between them and their customers. With the constant technological advancements of smart phones, mobile apps are only going to become more relevant for businesses to be able to communicate and profit from such technology.

However, mobile apps don’t necessarily have to be profit-pulling machines. They can also be, or include, games, weight loss tracking systems, puzzles, quotes, etc. In other words, you are only limited by your imagination and even if your mobile apps are marketed as “free”, you can still monetize them in many different ways to make them a profitable venture from the start.

Mobile apps can provide a very simple and quick way for your customers to interact with your business. Whether that be to make a purchase or simply to give you a ring to find out more information prior to a purchase. If your aim from the start is to make money with your app, it’s advisable to do plenty of market research so that you know your customers are taking full advantage of your app.

If you can’t create your app yourself, it’s easy enough to hire a company to create it for you. But again, before you go spending money, you’ll want to be sure you understand what it is your app is supposed to do, how it will help your customers save time and easily communicate with your company, and so on.

If you’re on a limited budget, have a look online and see if there are any free app building resources but if not, and you’ve done your research, then investing in an app to promote your business is certainly a good idea in today’s marketplace.