Tag Archives: business

Using Mobile Apps To Improve Your Business

Mobile Apps For Business, , , , ,

When it comes to businesses using technology to target and facilitate more customers, it all begins (after the brick and mortar location) with the internet. First, there were websites. Then, optimized websites…although many businesses have yet to adopt mobile-friendly website designs. Now, there are apps. Mobile apps together with smart phones has created yet another unique opportunity for businesses to interact with customers literally at the click of a button.

Because so many people, from developers to businesses themselves, have seen the potential of mobile apps, the industry has exploded at a very fast pace. As a matter of fact, some folks have set out to learn how to develop apps themselves rather than simply hiring companies to do the work.

Apps can take on many forms, from the simple such as collecting email addresses to the more complicated such as booking a hotel room. You can create free apps that include advertising of either your own product or affiliate products. Conversely, you can create apps that directly communicate with your business so your customers can buy your product or service within seconds.

Mobile apps are still relatively new to most folks but businesses are quickly catching on to how effective and inexpensive they can be to create, compared to the pay off of customer satisfaction and acquisition.

The New Way Of Making Money Online

Earn From Mobile Apps, , , , ,

If you want to get a new stream of leads and customers, I have good news for you.

Start tapping into the mobile market. The evidence is already obvious – According to Nielson, the reputed market research firm, over half of the U.S. population (50.4 percent) currently owns a smart device.

Two things that bring consumers online and get them to complete their orders: Mobile phones and free delivery, recent Morgan Stanley 2021 survey finds.

Now the question is, how would you be able to enter and start marketing in the mobile world? The trick is creating a mobile app.  If you’re a business, then you can create a business app for your company. For instance, Starbucks has its own “business app,” which acts an extended marketing channel for its existing brand.

If you’re a marketer, you can create a simple content app where the user gets to consume relevant content through the app. For instance, if you’re marketing in the fitness niche, you can always create an app related to fitness.

To further understand what a content app is, just think of it as a website that has been turned into an app. The way to make money with this app is to pick a niche market and create content about it. The same as you do with internet marketing. For instance, you can create an app about cooking that includes recipes, cooking videos, cooking material reviews, etc. content.

The best part is: mobile apps are not just about Apple apps. You could be “doubling” your market by simply making your application good for Apple users and Android users as well! Generally, the Apple market is more of a buyer-market and the Android market is more volume-based.

Because the marketplace for both of these platforms are so big, you can easily start getting new app users even if you’re not actively promoting your app. Secondly, advertising in mobile networks is relatively new, thus you can expect your advertising campaign to be very cost-effective.

Getting started making money online with this “new way”  mobile app marketing.

 

Building Mobile Apps For Business

Mobile Apps For Business, , , ,

Just ow much does it cost to develop an app? It’s important before you even begin to build a mobile app, or hire a company to build one, that you consider how it will benefit your end user or customer. It’s always best to consider designing an app that will make your customers’ lives better.

It can take a lot of time to develop a mobile app for your business. Also, costs can vary depending on how complicated your mobile app may be. You need to consider your budget but more importantly, consider how much your business app will help your customers. One of the beautiful aspects of mobile apps is they don’t rely on your website being mobile optimized. Of course, it’s highly recommended to have a responsive website but mobile apps can provide a quick way for your customers to engage your business.

Let’s take a food delivery company as an example. Instead of focusing on a mobile optimized website for the food delivery company (whether it’s your own company or one of your client’s) wouldn’t it make more sense to create a mobile app where once downloaded, your customers can click the icon on their mobile phone and immediately initiate a call to your business? Of course it would.

That is the power of mobile apps. They don’t have to be fancy, they don’t have to be complicated. But, they should help make your customer’s life easier while more efficiently engaging your customers with your business.