Tag Archives: internet

Why Create Mobile Apps

More and more companies are relying on the internet to engage customers and expand their businesses beyond just their physical locations and stores. Mobile apps are a great way to allow your customers to stay in touch, buy your products easily, and so on. This is why it’s so important for businesses (and even individuals) to consider mobile apps because not only are there millions of smart phones being used every day but people accessing the internet with their smart phones is quickly becoming more than those on desktop or laptop computers.

There are a number of different types of mobile apps:

Native apps the ones that are created for use on a specific platform. For example, If you would like your app to be used by iPhone users, you might be working in Objective-C, and your app would be sold in Apple’s App Store. Users of Android devices will not be able to use your app. Alternatively, if you are programming for Android users, you will be programming in Java – iPhone users cannot use apps designed and built for Android. The “native” name comes from the fact that the app is “native” to only one type of mobile operating system. This is generally the kind of app people picture when you say “mobile apps”.

Web apps are not apps as such, but websites intended to look and feel like apps. Web apps are usually written in HTML5 and run in the user’s mobile browser. To install a web app, users navigate to a specific URL, agree to “install” the app, and can then access the app using an icon located on the home screen. As web technologies improve, the line between a web app and a well-design mobile site becomes harder and harder to discern.

Hybrid apps, as the name suggests, are a mix of native and web apps. The specific mix of features varies – some hybrid apps rely more on web-based technologies, while others rely more on native features. Generally speaking, you’ll see hybrid apps built using web technologies (such as HTML5 and JavaScript) and then wrapped in a “container” of sorts that allows the app to access the device’s features the way a native app could.

After you have decided on the type of mobile app you’d like to create, it’s time to think about the platform, or platforms, that your app will work best on. The 2 main platforms are iPhone and Android. iPhone apps are very popular but Android apps are a close second. Of course, those aren’t the only 2 mobile phone OS’s as you also have Symbian, Blackberry, Palm Pre and Windows.

Because there are a few platforms out there, it’s vital you do your research to try and determine which platforms your customers use. The more prepared you are as far as demographics, platforms, app processes, etc. the better chance of creating a successful business app.

While mobile app development does require an startup investment, depending on how well you’ve done your research and made your app worthy of downloading on your customers’ phones, the initial investment can repay itself many times over for many years!

The New Way Of Making Money Online

If you want to get a new stream of leads and customers, I have good news for you.

Start tapping into the mobile market. The evidence is already obvious – According to Nielson, the reputed market research firm, over half of the U.S. population (50.4 percent) currently owns a smart device.

Two things that bring consumers online and get them to complete their orders: Mobile phones and free delivery, recent Morgan Stanley 2021 survey finds.

Now the question is, how would you be able to enter and start marketing in the mobile world? The trick is creating a mobile app.  If you’re a business, then you can create a business app for your company. For instance, Starbucks has its own “business app,” which acts an extended marketing channel for its existing brand.

If you’re a marketer, you can create a simple content app where the user gets to consume relevant content through the app. For instance, if you’re marketing in the fitness niche, you can always create an app related to fitness.

To further understand what a content app is, just think of it as a website that has been turned into an app. The way to make money with this app is to pick a niche market and create content about it. The same as you do with internet marketing. For instance, you can create an app about cooking that includes recipes, cooking videos, cooking material reviews, etc. content.

The best part is: mobile apps are not just about Apple apps. You could be “doubling” your market by simply making your application good for Apple users and Android users as well! Generally, the Apple market is more of a buyer-market and the Android market is more volume-based.

Because the marketplace for both of these platforms are so big, you can easily start getting new app users even if you’re not actively promoting your app. Secondly, advertising in mobile networks is relatively new, thus you can expect your advertising campaign to be very cost-effective.

Getting started making money online with this “new way”  mobile app marketing.