Tag Archives: smart phones

Using Mobile Apps To Improve Your Business

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When it comes to businesses using technology to target and facilitate more customers, it all begins (after the brick and mortar location) with the internet. First, there were websites. Then, optimized websites…although many businesses have yet to adopt mobile-friendly website designs. Now, there are apps. Mobile apps together with smart phones has created yet another unique opportunity for businesses to interact with customers literally at the click of a button.

Because so many people, from developers to businesses themselves, have seen the potential of mobile apps, the industry has exploded at a very fast pace. As a matter of fact, some folks have set out to learn how to develop apps themselves rather than simply hiring companies to do the work.

Apps can take on many forms, from the simple such as collecting email addresses to the more complicated such as booking a hotel room. You can create free apps that include advertising of either your own product or affiliate products. Conversely, you can create apps that directly communicate with your business so your customers can buy your product or service within seconds.

Mobile apps are still relatively new to most folks but businesses are quickly catching on to how effective and inexpensive they can be to create, compared to the pay off of customer satisfaction and acquisition.

Should You Be Creating Mobile Apps

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To begin with, mobile app development trends are based on demand and one of the consequences of the COVID-19 pandemic, was a remarkable increased demand for certain mobile app categories.

There was an increased number of downloads for Zoom, Google’s Meet, and Microsoft’s Teams increased substantially. At a certain point, capitalization of Zoom exceeded Boing. Mobile apps that were helping individuals to adapt and cope with the disease became very popular and – to meet quickly rising demand – businesses needed to increase investment in development of these apps to improve their capability} to provide unique features.

Over the past 5 years, mobile apps have exploded onto the scene. This is great because it’s simply another way businesses can stay in touch and provide greater interaction between them and their customers. With the constant technological advancements of smart phones, mobile apps are only going to become more relevant for businesses to be able to communicate and profit from such technology.

However, mobile apps don’t necessarily have to be profit-pulling machines. They can also be, or include, games, weight loss tracking systems, puzzles, quotes, etc. In other words, you are only limited by your imagination and even if your mobile apps are marketed as “free”, you can still monetize them in many different ways to make them a profitable venture from the start.

Mobile apps can provide a very simple and quick way for your customers to interact with your business. Whether that be to make a purchase or simply to give you a ring to find out more information prior to a purchase. If your aim from the start is to make money with your app, it’s advisable to do plenty of market research so that you know your customers are taking full advantage of your app.

If you can’t create your app yourself, it’s easy enough to hire a company to create it for you. But again, before you go spending money, you’ll want to be sure you understand what it is your app is supposed to do, how it will help your customers save time and easily communicate with your company, and so on.

If you’re on a limited budget, have a look online and see if there are any free app building resources but if not, and you’ve done your research, then investing in an app to promote your business is certainly a good idea in today’s marketplace.